A NEW TERM IN THE FASHION INDUSTRY, ‘BRIDGE LINE’ REFERS TO A COUTURE THAT BRIDGES THE GAP BETWEEN HIGH-END DESIGNER LABELS AND THE MORE AFFORDABLE AND EDGY MASS-MARKET BRANDS. BRIDGE LINE OFTEN FEATURE UNIQUE STYLING THAT IS RISKIER DESIGN–WISE COMPARED TO CONTEMPORARY LUXURY LABELS
By: Wanvisa Songsat
For the first time in Phuket, global bridge line fashion brands are gathering on the 2nd floor of Central Phuket Floresta shopping mall! This expansion elevates the couture shopping experience at Central Phuket, and follows the success of the Luxury Zone on the 1st floor of the Floresta mall, which is now fully occupied with luxury designer labels.
This is great news for the consumer who craves for a different, personalised look…at affordable prices. In this article I am highlighting 4 brands, who are showcasing their bridge line fashion on the 2nd floor of Central Phuket Floresta, all of whom are debuting for the first time in Phuket.
ALO – Alo Yoga
Alo, is a premium fashion and lifestyle brand renowned for luxury activewear rooted in mind-body wellness; this is their second store in Thailand.
Spanning over 480 sqm, the new store features the brand’s full range of fashion-forward apparel for women, men, and unisex styles. From loungewear and coordinated sets to elevated leisure looks perfect for long weekends, Alo Yoga seamlessly blends fashion, function, and fitness.
The opening in Phuket marks the US brand’s continued expansion in Asia. It further strengthens Alo’s global mission to spread mindful movement, inspire wellness, and build community. The store’s design concept fuses natural and modern aesthetics, incorporating oak wood finishes and real greenery throughout the space, creating a holistic environment for those who value the intersection of style, comfort, and well-being.
For more on Alo Yoga and its collections, visit: aloyoga.com
BRAND STORY
Alo Yoga (Alo) is a Los Angeles-based premium lifestyle brand specialising in luxury activewear. Launched in 2007, ‘ALO’ is an acronym for Air, Land, and Ocean. Alo has a studio-to-street mentality that transcends fashion and goes beyond the fitness mat. Alo is available online at www.aloyoga.com and in Alo Sanctuaries worldwide.
COS
COS opened the doors to its first store in Phuket this year. The new store is designed in-house with the expertise of interior and sustainability specialists, to create a space that is a testament to thoughtful craftsmanship; showcasing a carefully curated palette of colours, surface textures, and materials.
Spanning 340 sqm, the store embraces a neutral aesthetic. Locally sourced clay walls create an organic, grounding backdrop, while wardrobes and vitrines are crafted from fast-growing bamboo.
The store’s interior strikes a harmonious balance between vintage and contemporary furnishings. The plush curves of Giancarlo Piretti’s Alky armchairs contrast with the contemporary cylinder side table by Six The Residence. Meanwhile, NOR11’s hand-upholstered daybeds and seating introduce softness, set against dark wood and modern furnishings in the fitting rooms. Helle Mardahl’s candy-coloured Bon Bon wall and table lamps provide warm, ambient lighting, lending a playful yet sophisticated touch.
For more on the COS Spring Summer 2025 Menswear and Womenswear collections visit: cos.com
BRAND STORY
Inspired by modern culture, dynamic global cities, and compelling fashion moments, London-based brand COS offers ready-to-wear fashion, and accessories rooted in exceptional quality and lasting design. Collections are created with an emphasis on expert craftsmanship, innovation, and materiality, while sartorial advances are considered through experimental design, seamlessly blending contemporary and timeless.
lululemon
Guided by its innovative philosophy ‘Science of Feel’, where you feel the best when you perform the best, lululemon focuses on creating product experiences that solve the unmet needs of fitness freaks, helping them unlock their full potential.
lululemon continues to expand its presence in Thailand with the opening of its new store at Central Phuket Floresta. Situated in one of the most culturally vibrant areas in the province, the new store is poised to encourage well-being and growth, while fostering a greater sense of community.
The lululemon concept at Central Phuket Floresta is more than just a retail space – it is an immersive experience where the energy converges with the serenity of personal well-being. The interior design concept draws inspiration from the fluidity of movement and the precision of athletic performance. The new store features products for yoga, running, training, and various play categories like golf, tennis, hike and casual.
BRAND STORY
Founded in 1998 in Canada, lululemon is a technical athletic apparel, footwear and accessories company for yoga, running, training, and most other activities.With its 3 design pillars of: ‘Consistency – Advanced Fabric and Movement – Sustainability’, along with its unique grey and wooden accents, the new Phuket store offers a fusion of movement, sustainability, and style.
For more on lululemon’s collections visit: lululemon.com
Orlebar Brown
Orlebar Brown has everything you need to ‘Holiday Better’ in style – from swim shorts to shirts, trousers, polos, shorts, footwear, sunglasses and more. This is a brand which fits perfectly with Phuket’s resort vibe.
The crystal-clear waters of Phuket evoke designs in bright blues and greens, while the vibrant energy of Thai street markets inspires bold prints and rich fabrics. Orlebar Brown has energetically embraced Thailand’s blend of natural beauty and lively culture to curate garments which are perfectly in tune with the destination.
The new store on the 2nd floor of Central Phuket Floresta is the perfect place to visit and enjoy Orlebar Brown’s latest collection filled with bright colours, Italian made linens, the finest swim shorts and resort wear to make the most of your holiday in paradise.
Look out for Orlebar Brown’s sensational collaboration with Automobili Lamborghini, a collection that elevates holiday style with sporty energy..
BRAND STORY
Formed as a British resort wear and lifestyle brand in 2007, Orlebar Brown became part of the Chanel fashion group in 2018. Orlebar Brown has reinvented holiday style for men, with their classic Bulldog shorts, remaining the original and best ‘shorts you can swim in’. With more than 40 direct stores Orlebar Brown can be found in glamorous locations around the world, including London, Paris, New York, St. Tropez, Marbella and Ibiza.
For more on Orlebar Brown visit: orlebarbrown.com
News from Central Phuket
During 2025 we can expect more top brands, from the Luxury Zone on the 1st floor, to relocate to the 2nd floor, further expanding the bridge line fashion destination within Central Phuket Floresta. Brands like Coach, Kate Spade New York, and Michael Kors will be moving up, to be joined by two exclusive newcomers making their Phuket debut: Sandro and Maje.